Research – Audience

Gaming is clearly a very large part of today’s society; As of April 2016, 63% of U.S. households are home to at least one person who plays video games regularly (3 hours or more per week), with each household averaging a total of 1.7 gamers 1. Due to this, I would like to make my game as accessible to as many gamers as possible, making it easy to pick up but still have a form of depth, as older gamers would most likely be put off by too much simplicity. The average age of a gamer is 35, with 29% of the gamer population being between 18 and 35 years of age, and 27% being under 18 years 1 . This shows that there is clearly a large audience potential for my project, as I would like it to be aimed at some younger gamers, around their  mid-late teens (15-20), while making it enjoyable for older gamers. There is clearly an audience for the second target of my project on the PC, casual gamers. 25.8% of the best selling computer games in 2015 were Casual games 1.

Clearly there is a large potential target audience for my project if I consider it to be casual gamers in their mid-late teens and early adulthood, that use their PC for gaming. As older gamers still make up the majority of the gamer population, I should make sure there are parts of the project that cater to these older gamers.

My survey results support the notion that there is a strong audience around the ages of 15-18, but doesn’t support the idea that there is a large audience around the age of 35. This may be due to the limitation of my data, as it has only been spread within my friend group and their friend groups, resulting in it having a bias2.

I don’t think I have received enough data to solidify a visual theme for my project, so I will have to rely on other forms of research to do so. I will most likely base this off the popularity of existing platformer titles as well as my own preference.